Japan Rail Cafe Singapore, Shonan Hiratsuka Tanabata Matsuri promote products of Kanagawa

In the course of the month of July, in collaboration with Japan Rail Cafe Singapore, a subsidiary of JR East, Kanagawa Prefecture sights and products were promoted through the theme of “Tanabata”— a standard Japanese summertime festival. The aim of the promotion event was to introduce a few of Kanagawa’s special products in the course of the Tanabata festivities to Singaporeans who’re lovers of all things Japanese.

To enrich the month-long promotion of the prefectural products, a special Hiratsuka Tanabata Night was also held within the cafe, as an enjoyable and meaningful time for the local patrons, presenting the history and elements of Tanabata, and the yearly festival held in Hiratsuka City. Shonan Hiratsuka Tanabata Matsuri will not be only often known as considered one of the highest three Tanabata festivals in Japan, but can also be established as the most important Tanabata festival within the Kanto region.

This yr being the seventieth anniversary of the Shonan Hiratsuka Tanabata Matsuri, and the primary to be held again after three years because the start of COVID-19, it was a grand festival to not be missed. Boasting 500 streamers, a few of which reached over 10 meters in height, town’s Tanabata festival is well-known for its colourful and indulgent decorations. Similarly, the festive spirit was a part of the Hiratsuka Tanabata Night, held on the evening of July 19 in Singapore, where guests were treated to a colourful sight on the cafe; the assorted streamers contributing to a full of life atmosphere, together with the multitude of tanzaku (long, thin strips of paper) hanging from the bamboo branches that waved gently within the breeze coming through the doorway.

Besides the story of Tanabata, the guests at Japan Rail Cafe were also capable of catch a glimpse into the Shonan Hiratsuka Tanabata Matsuri through the numerous pictures and videos of the festival shown in the course of the event. Moreover, guests also joined in a well known key activity of Tanabata — writing their wishes on a tanzaku, and hanging them up on the bamboo stalks displayed on the cafe.


In such a festive atmosphere, 15 different products from Kanagawa Prefecture corporations were featured and sold on the cafe. These things were specially handpicked to convey the sensation of summer and Tanabata from Japan to Singapore.

The concept of summer is at all times accompanied by thoughts of the beach, and what higher technique to pass the time there than with some refreshing alcohol? One in all the prefectural products introduced was the Ichi-Go-Can set of nine sake cans, that are popular for his or her compact sizes and number of sake for tasting purposes as well. Yokohama Lager and Hefeweizen from Yokohama Brewery that were previously popular with patrons were also reintroduced for his or her great tasting beer.


Amina Collection’s beer pouches and hand towels, made in collaboration with Yokohama Brewery, make for an ideal technique to hold the ice-cold beer in hand. Furthermore, the special beer pouches are produced from the identical materials as wetsuits and are a implausible way of keeping your beverage of alternative cool in the warmth of summer.


Apart from alcohol, other refreshing alternatives offered were the Shonan Gold cider and Odawara Mandarin Orange cider from Nozawa Sakuzo Shoten. Not only are the labels strikingly eye-catching, however the colourful ciders also actually appear like delicious liquid gold perfect for the summer weather. From the identical company, Shonan Gold drops that offered an analogous retro and vintage aesthetic because the ciders were also included within the lineup. The refreshing sweetness of the Shonan Gold flavor featured in these products is nothing in need of the epitome of a great summer. On top of those, the all-time popular vanilla and cocoa cookies from L’Orient, featuring its original cute design, were also popular with children.


One other alternative prefectural product was the Shonan Gold juice from Nature, made purely from freshly squeezed Shonan Gold citrus fruits from Yugawara Town. Full of vitamins, this bottled juice is the proper beverage for enhancing energy for summertime activities.


Choshiya’s mouth-watering kuromitsu (black sugar) syrup was also introduced as a healthier and great-tasting alternative to brown sugar, which is hugely popular in Singapore. Kuromitsu syrup could be paired with quite a lot of food, corresponding to ice cream, waffles, and so forth, that leaves a sweet aftertaste without being too overpowering.


An all-new prefectural product that has not yet been introduced into Singapore was also imported. This smooth umeboshi (dried plum) paste from Chinrui is excellent for finger foods like onigiri and brings with it a special hint of Japanese summer flavor.


On top of the consumables, for fans of samurai or ninja, a creative set of cutlery from Nozawa Sakuzo Shoten featuring a katana handle design was promoted.


Unique and delicate products from Amina Collection were also on sale. With a special twist on the masu sake cup — often produced from cedar or hinoki wood — is evident and have a delightfully colourful and distinctive design that conveys the atmosphere of summertime. Striking Kadogama purses with various individual patterns were also a well-liked feature product. Paired with a set of equally Japanesque gel nail designs, it highlighted the full of life spirit of Tanabata and summer.


Through the collaboration with Japan Rail Cafe, Singaporeans were capable of get a deeper sense of Tanabata festivities, especially in Hiratsuka, Kanagawa, and bask in a summery lifestyle in Japan with products from Kanagawa Prefecture makers.

Source: Kanagawa Prefectural Government

All photo credits: Japan Rail Cafe Singapore

© Japan Today

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