Lawson convenience store sets up shop in Japan’s Parareal Akihabara metaverse

Those stores really are in all places.

To call the convenience store business in Japan “competitive” is an understatement. This battlefield is home to a big selection of chains dominated by the large three: 7-Eleven, Family Mart, and Lawson. Their rapid expansion is already being challenged by a scarcity of labor to man the 1000’s of stores currently operating, so it appears Lawson is now showing interest within the virtual landscape of the metaverse.

At Virtual Market Winter 2021, the convenience store will move onto a corner of Parareal Akihabara, a digital recreation of the otaku mecca, right all the way down to the local station’s interior.

▼ Parareal Akihabara

After all, because it’s in virtual reality, you’ll be able to’t just walk in and get a pack of gum or make copies. As an alternative, this will likely be more of a Lawson booth during which 15 of their most notable products comparable to onigiri will likely be on display with 3-D models, photographs, and explanations.

But that doesn’t mean you’ll be able to’t find yourself with something good in real reality too! The virtual Lawson has three special experience areas that your avatar can interact with. Because it’s getting near the top of the 12 months, guests will have the opportunity to construct their very own virtual Lawson Christmas cake by selecting festive toppings. Doing so can even enter you right into a contest to win a free Premium Roll Cake from an actual Lawson store.

Similarly, visitors can even deep fry their very own Karaage-kun chicken and put it in a package with their avatar’s face on it. Completing this experience will enter you right into a contest to win a coupon for a free order of real Karaage-kun.

▼ Don’t forget the virtual hand sanitizer!

There’s also a virtual self-serve coffee machine where you’ll be able to pour yourself a virtual cup of virtual joe and walk around Parareal Akihabara with it in your hand like a real VR hipster. Once more, by simply completing this task you’ll be able to grow to be eligible to win an actual cup of coffee from an actual Lawson afterward.

Moreover, fans of VTubers might need already learned that this particular Lawson will likely be staffed by some famous faces. Ruri Asano, the Omega Sisters, and Aoi Fuji will likely be acting floor managers and assisting customers while Virtual Market Winter 2021 is being held, from 4 to 19 December.

Virtual Market began in 2018 and has been growing rapidly ever since, having especially picked up traffic from the main dojinshi convention Comiket that needed to be canceled several times resulting from COVID-19. In February of this 12 months, they even grabbed a Guinness World Record for many booths at a virtual reality market event (1,104), and at the moment are getting that focus of huge corporations like Lawson.

Make sure to stop by in the event you occur to be within the virtual neighborhood. And if it’s essential to make an avatar, we’d have the opportunity to assist you there too!

Source: Virtual Market Winter 2021, PR Times
Images: PR Times

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