Japan’s biggest anime specialty shop chain warns that not following this recommendation could turn Christmas right into a day of tears.
With just a few days left until December 25, parents are scrambling to complete purchasing for their kids’ Christmas gifts. In Japan, naturally, numerous those kids are hardcore anime fans, and their parents are little question thankful for Animate, a sequence of specialty stores that carries a full array of merchandise oriented towards otaku, fujoshi, and other subsets of anime/game enthusiasts.
Nevertheless, while the shop’s extensive inventory could make it a really convenient place for one-stop shopping, a visit to Animate doesn’t guarantee a merry Christmas, and might actually find yourself doing more harm than good. To handle this danger, Mr. Otani, the manager of Animate’s Yokohama branch, has taken the initiative to place out a public service message on Twitter, warning that if parents fail to heed his advice, it won’t be jingle bells they hear this Christmas, however the lamenting sobs of their heartbroken children.
— アニメイト横浜ビブレ店長@YouTubeチャンネルも配信中 (@animate_otani) December 11, 2021
Otani’s advice is:
“Mothers and dads who’re coming to Animate to do your Christmas shopping…that is the one thing you could remember:
If you happen to don’t know who your kid’s favorite character is and buy them a special character’s merch as a substitute, your kid will cry.”
Specifically, Otani says to make certain you understand your kids’ oshi, a word which suggests a personality, voice actor, or idol a fan has a crush on and/or is rooting for to succeed.
With the most important current anime hits owing their success to the recognition of their characters, it’s nowhere near a on condition that a fan’s favorite character might be the protagonist. Add in that probably the most successful shows often get that way by having especially large casts in order that the most important variety of viewers can find a personality to discover with or latch onto, and the chances are stacked against parents picking out a figure, plushie, or other piece of character merch at random and hoping their kid will prefer it just by nature of being a fan of the series.
With the tweet having earned over 63,000 likes, numerous Twitter users can see the logic in Otani’s advice, leaving comments like:
“Knowing your kid’s oshi is amazingly necessary.”
“It’s idea to take an image of the character in your phone, so you possibly can show it to the shop staff and won’t risk misremembering the name.”
“Some time back, my mom said ‘They were selling clear files of that anime you want on the convenience store, so I purchased some.’ After I asked ‘Which anime?’ she said ‘Love Live’…, but I’m actually an Idolmaster fan.”
“I still remember once I asked for an SH Figuarts figure, but I got an RKF as a substitute.”
“Whew! I’m glad I’m an otaku too, so I never get confused about who my kid’s oshi is.”
While oshi is generally used to consult with human or otherwise living characters, many mecha anime fans also chimed in to supply similar advice to non-otaku seeking to buy model kits as Christmas gifts, in order that they don’t commit a grave error like, say, getting them a Mobile Suit Gundam MS-06J Zaku II as a substitute of a MS-06F Zaku II.
It’s also necessary to recollect, though, that communication is a two-way street, and so otaku themselves need to speak their preferences clearly. “I told my grandma I wanted a figure,” recalls one commenter who hoped for an anime character figure, “so she gave me a standard Japanese doll. But thanks, Granny!”
Thankfully, while Christmas gift preferences vary by individual to individual, Christmas dinner desires, a minimum of in Japan, are pretty universal.
Source: Twitter/@animate_otani via Hachima Kiko
Top image: Pakutaso
Insert image: Pakutaso
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